Africa-Israel hires publicist Moshe Theumim

The battered real estate company is seeking to improve its public and media image.

Africa-Israel Investments Ltd. (TASE:AFIL; Pink Sheets:AFIVY) has hired the publicist services of advertizing agency Gitam BBDO CEO Moshe Theumim. Sources inform "Globes" that Theumim himself will be part of the media campaign to improve the public and media image of the battered real estate company, controlled by chairman Lev Leviev, which has captured headlines because of its debt of $7.5 billion and its inability to repay bondholders.

Gitam, one of Israel's largest advertising agencies, has been hired to support Africa-Israel in its public and media challenges and provide the company with strategic advice.

Theumim has pioneered advertising in Israel and is a close friend and advisor of President Shimon Peres.

Published by Globes [online], Israel business news - www.globes-online.com - on October 5, 2009

© Copyright of Globes Publisher Itonut (1983) Ltd. 2009

5 Comments
View comments in rows
Update by email about comments talkback
POST
Comments
Your name
Please insert your name
Content
Hyperlink in a new window Hyperlink Right Left underline italic bold Bulleted List Ordered List Face1 Face2 Face3 Face4 Face5 Face6
Your comment

Thanks
You comment was recieved and soon will be published.
In posting comments, I agree to abide by the Terms of Use
Globes encourages lively and frank debate, but posts that the editors consider merely abusive or otherwise inappropriate will be removed. Report inappropriate content
Thank you for posting your comment, which will be reviewed for publication.
Loading Comments...load
Load more comments
MORE FROM GLOBES
Twitter Facebook Linkedin RSS Newsletters גלובס