Facebook exposure jumps in Israel

In 2010, the weekly exposure rate of "Globes" rose 5.6%.

Facebook's weekly exposure rate jumped 20% in 2010 to become Israel's second largest website, according to the TIM semiannual survey for December. Google tops the charts with a weekly exposure rate of 91%.

Internet portal Walla's weekly exposure rate rose 5% to 65.9%, regaining third place, and was followed by YouTube, whose weekly exposure rate fell 2.3% in December, putting it in fourth place. Hebrew news site Ynet is in fifth place, after its weekly exposure rate increased by 6.8% to 59.8%.

Among financial sites, the weekly exposure rate of "Globes" rose 9.6% in December to 13.1%, while "TheMarker's" weekly exposure rate fell 7.4% to 13.4%. In 2010 as a whole, "Globes"s weekly exposure rate rose 5.6%, while "TheMarker's" weekly exposure rate fell 8.1%.

"Globes" leads in surfing from the workplace, with a weekly exposure rate of 13.8%, compared with 13.1% for "TheMarker".

Published by Globes [online], Israel business news - www.globes-online.com - on January 17, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011

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