Cyber security co Sentinel Labs raises $12m
This is Eric Schmidt's second investment in Eyeview, bringing his investment to $1.5 million.
Online video advertising company Eyeview Digital Ltd. has raised $1 million from outgoing Google CEO Eric Schmidt through his Innovation Endeavors, Gemini Israel Funds, Lightspeed Ventures, and Gigi Levy.
This is Schmidt's second investment in Eyeview, and brings his investment to $1.5 million. The current round brings the amount raised by Eyeview to $6 million. The company will use the proceeds to market its product in the US and to hire more employees.
Eyeview CEO Oren Harnevo and CTO Tal Riesenfeld founded the company in 2007. The company's technology enables advertisers to create targeted video ads in real time, so Internet users will be exposed to different versions of the same video ad, based on geographic and demographic criteria, as well as each user's surfing history.
Eyeview already collaborates with AdapTV Ltd., AOL Inc. (NYSE: AOL), TidalTV Inc. and Collective Media Inc. Johnson & Johnson (NYSE: JNJ) and Bed, Bath and Beyond are two companies that have used Eyeview's solution. Eyeview is headquartered in New York and has an R&D center in Tel Aviv
Har-Nevo's brother, Ran Harnevo founded 5min Media Ltd., which was sold to AOL for $65 million a few months ago.
Innovation Endeavors has also invested $1 million in another Israeli start-up Any.Do, in a joint investment with Genesis Partners, Blomberg Capital, and Palantir Technologies founder Joe Lonsdale.
Published by Globes [online], Israel business news - www.globes-online.com - on May 1, 2011
© Copyright of Globes Publisher Itonut (1983) Ltd. 2011
You comment was recieved and soon will be published.
Thank you for posting your comment, which will be reviewed for publication.
Load more comments
It is the only company offering protection on Windows, Mac OSX and Android.
Microsoft chooses WEB3 as local digital media partner
WEB3’s clients include Cellcom, Tnuva, El Al, and Strauss.
Kaltura aims to be world's biggest video technology co
CEO Ron Yekutiel: The idea is to combine Wikipedia with YouTube.
Marvell Technology firing 200 in Israel
The company is firing 15% of its 1,300 employees in the country.
Comverse plunges after disappointing results
Fourth fiscal quarter revenue fell 9.3% to $166.5 million.
Data analytics co Fundbox raises $17.5m
Fundbox processes invoices, allowing small businesses to fix their cash flow.
Amazon, Google, Microsoft battle to host developers
The Internet giants want to attract developers to build apps on their cloud-computing infrastructures.
Amdocs CEO: We strive for 5% annual growth
Eli Gelman fears complacency as the company expands in emerging markets.
Intel Israel development center to remain vital
Intel Israel president Mooly Eden tells "Globes" that Israel remains central to the chip company's plans.
SuperCom share price skyrockets 920%
SuperCom CEO Arie Trabelsi tells "Globes" how he has turned around the identity solutions company.
IMI enters cyber security arena
As privatization approaches, Israel Military Industries bets on a market with enormous growth potential.
Wanted: Arts majors for high-tech
Technology companies are looking for creativity, flexibility, and the ability to think outside the box.
2013 boom year for Israeli high-tech
In the first half of the year, there was a 52% rise in demand for mobile and web developers, and salaries are up as well.
CyberArk reboots network security
CEO Udi Mokady: Media reports on electronic surveillance make explaining our product unnecessary.
Architect Eli Attia: Google stole my life's work
Eli Attia has developed an innovative building design and construction concept that Google sees generating $120 billion annually.