Microsoft licenses Jinni's video search technology

Financial details of the agreement were not disclosed, but it is believed that Jinni received several million dollars in the deal.

US software giant Microsoft has bought a license from Israeli Jinni to use it technology for video content search. Financial details of the agreement were not disclosed, but it is believed that Jinni received several million dollars in the deal.

Jinni did not specify just how Microsoft will use the technology it has bought, but there seem to be two possibilities: integration of the technology in the Xbox home entertainment console, or in Microsoft's Bing search engine.

Jinni was founded in 2007 by its CEO Yosi Glick and Izik Ben Zaken. Its technology facilitates searches for video content by subject and by 2,000 other criteria, such as mood, personal; preference, target audience, and style. The company has raised $9.5 million so far from wireless carrier Belgacom, DFJ Tamir Fishman Ventures, incubator Startup Factory, and a strategic investor.

"Microsoft's choice to license the Jinni video discovery solution further validates our unique semantic technology and holistic approach to entertainment discovery," said Glick. "At Jinni we believe finding digital entertainment should be as natural and enjoyable as consuming it. Our technology can power a wide variety of intuitive discovery tools, including semantic search, personalized recommendations, and mood-based discovery features for a fun way to find movies and TV."

Published by Globes [online], Israel business news - www.globes-online.com - on September 8, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011

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