Simhon welcomed the decision, noting that the company would employ 500 people, mostly from the Bedouin town of Rahat. Sodastream already employs 1,100 people in Israel. He added that the factory would give a big boost to the new industrial zone and encourage other companies to move to the Negev.
Sodastream's share price rose 1.6% in early trading on Nasdaq today to $41.11, giving a market cap of $820 million.
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