Blue I was founded in 2003 at Kibbutz Ramat Rachel near Jerusalem, but is now based at Rosh Ha'Ayin's Afek industrial park. The company develops state-of-the-art systems to identify contaminants in water and changes in water quality in reservoirs, rivers, pools, and water pipelines. The company's monitoring systems are used by Mekorot National Water Company and large Israeli factories, including Oil Refineries Ltd. (TASE:ORL) and Central Bottling Company (Coca-Cola Israel) Ltd.
Blue I said that the investment by Effi Capital, which has business relations in the South American and Indian real estate markets, would enable the company to establish footholds in them.
Effi Capital CEO Effi Shkedi said, "We decided to make this investment after a meticulous examination of the company's products and identifying the business opportunities in growing markets, the most prominent of which is the South American water market, which is undergoing rapid installation and automation of online monitoring systems for drinking water."
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