Samsung Electronics Co., Ltd. has announced that it is producing a new refrigerator incorporating a Sodastream International Ltd. (Nasdaq: SODA) carbonated water dispenser. The integrated system delivers cold, filtered sparkling water from the same mechanism on the refrigerator door that produces still water and ice.
Refrigerator uses will be able to select up to three levels of carbonation for their sparkling water. The dispenser uses a standard SodaStream 60L CO2 cylinder that rests in a small, concealed area inside the left refrigerator door, which is easily accessible to change when empty.
Samsung Electronics America senior VP home appliances sales and marketing Kevin Dexter said, “By joining forces with SodaStream, we are able to offer our consumers something never before seen on a refrigerator and bring a new experience to the kitchen. The new Samsung Four Door Refrigerator with a sparkling water dispenser reflects Samsung’s strong commitment to offering home appliances that not only meet consumers’ needs, but anticipate them in ways they never thought possible."
SodaStream CEO Daniel Birnbaum said, “This collaboration brings home carbonation to the next level, and we are excited to partner with Samsung to help bring our revolutionary technology to consumers. This product is a key milestone in a vision that represents the future for enjoying fresh carbonated beverages at home, easily made at the touch of a button, and without the clutter and waste that is produced by the old pre-packaged beverage industry.”
Published by Globes [online], Israel business news - www.globes-online.com - on February 15, 2013
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