Israeli online software distribution company ironSource Israel (2011) Ltd. has acquired Israeli advertising technology and network company AfterDownload Ltd. to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers. Israeli media reports that the price was $28 million.
ironSource says that its InstallCore application distribution platform manages over 100 million installation a month, and has managed over 1.2 billion installations to date. The Tel Aviv-based company was founded in 2009 by COO Tamir Carmi. Investors included Viola Group unit Carmel Ventures.
"Together with ironSource, we can provide publishers and advertisers alike a more comprehensive package to maximize the download funnel,” said AfterDownload CEO Omer Kaplan.
Carmi said, "We have enjoyed cooperating with AfterDownload for over two and a half years and we are thrilled that they have joined the ironSource family."
Published by Globes [online], Israel business news - www.globes-online.com - on February 20, 2013
© Copyright of Globes Publisher Itonut (1983) Ltd. 2013
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