youAPPi, which has developed a mobile application distribution and content monetization platform, has secured $1 million in funding from early stage venture capital firm Glilot Capital Partners ,
Founded in 2011, youAPPi resolves critical problems within the mobile eco-system by identifying, matching and connecting the best mobile applications to the most relevant users. youAPPi provides a state-of-the-art, end-to-end, fully managed mobile application recommendation platform, which drives publisher’s revenue, increases mobile users’ engagement and delivers mobile users to mobile applications.
The capital raised will be used to extend youAPPi’s matching and mobile application recommendation algorithms and support marketing and sales expansion.
Glilot Capital Partners co-founder Kobi Sambourski said, “We believe that youAPPi has developed a disruptive technology that solves the two most critical issues within the mobile eco-system. It allows mobile publishers to gain much needed revenues while increasing user engagement and providing the most effective distribution channel to apps developers.”
youAPPi CEO Moshe Vaknin said, “youAPPi's ambitious vision is to change the way mobile users consume mobile applications and at the same time create a new revenue stream for mobile publishers. Our technology intelligently cuts through the glut and noise of the application marketplace, exposing users to relevant apps based on their interests, preferences and in real time context.”
Published by Globes [online], Israel business news - www.globes-online.com - on June 6, 2013
© Copyright of Globes Publisher Itonut (1983) Ltd. 2013