Oktopost, which has developed a social media tool designed for B2B marketers, has raised $800,000 in seed-round funding. The round was led by Israel based Explore.Dream.Discover., owned by PLUS Ventures and 2B Angels, as well as other angel investors.
Oktopost also announced the launch of its integration with Marketo (Nasdaq: MKTO), the cloud-based marketing software platform that sustains customer relationships.
As opposed to other social media tools that are built for B2C, Oktopost’s platform lets B2B marketers track leads and conversions originating from social networks, resulting in a clear understanding of their ROI. Explore. Dream. Discover CEO Duby Lachovitz said, “The platform Oktopost provides is, without a doubt, the most robust social media platform for B2B marketers today, especially when it comes to providing targeted content distribution on a large scale.” Many B2B marketers struggle with the sheer amount of time and effort it takes to distribute the product of their content marketing programs through every social channel. Oktopost provides a solution for B2B content marketers to manage their social editorial calendar for large scale campaigns across all channels, while measuring the effect it has on their business KPI’s. Oktopost was co-founded in 2013 by CEO Daniel Kushner, formerly Nolio VP worldwide marketing, which was purchased for $40 million by Computer Associates Inc. (Nasdaq: CA). Kushner said, “Oktopost was created out of a real business need. We have seen substantial market validation for our solution and it is truly amazing to see Oktopost providing B2B companies a useful platform to make their marketing activities easier to manage and measure.”
The new funding will go towards scaling company operations and hiring staff and continued R&D activities.
Published by Globes [online], Israel business news - www.globes-online.com - on November 7, 2013
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