Car manufacturer Qoros Auto Co. Ltd., a joint venture controlled by Israel Corporation (TASE: ILCO) and China's Chery Automobile Co. Ltd. has officially opened its first showroom in Europe in the Slovakian capital Bratislava.
In the first stage Qoros will sell just one model - a sedan with a 1.6 turbo engine and the highest level of accessories. The price of the Qoros will be €20,960 but at a later stage a more basic model will sell for just €20,000.
Qoros is reportedly the first Chinese carmaker to win a five-star score from Euro NCAP for its sedan. The car exceeded the minimum levels required for the safety of drivers, passengers, and pedestrians.
Ahead of the launch, Qoros presented the car for the first time with an aerodynamic kit including spoilers, special bumpers, 20 inch wheels, and more.
At the same time Qoros has launched its first ad campaign in China in which it has invested millions of dollars.
Published by Globes [online], Israel business news - www.globes-online.com - on December 9, 2013
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