Israel Corp.'s Qoros opens first European car showroom

The joint venture with China's Chery Automobile Co. has opened a showroom in the Slovakian capital Bratislava.

Car manufacturer Qoros Auto Co. Ltd., a joint venture controlled by Israel Corporation (TASE: ILCO) and China's Chery Automobile Co. Ltd. has officially opened its first showroom in Europe in the Slovakian capital Bratislava.

In the first stage Qoros will sell just one model - a sedan with a 1.6 turbo engine and the highest level of accessories. The price of the Qoros will be €20,960 but at a later stage a more basic model will sell for just €20,000.

Qoros is reportedly the first Chinese carmaker to win a five-star score from Euro NCAP for its sedan. The car exceeded the minimum levels required for the safety of drivers, passengers, and pedestrians.

Ahead of the launch, Qoros presented the car for the first time with an aerodynamic kit including spoilers, special bumpers, 20 inch wheels, and more.

At the same time Qoros has launched its first ad campaign in China in which it has invested millions of dollars.

Published by Globes [online], Israel business news - - on December 9, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

View comments in rows
Update by email about comments talkback
Your name
Please insert your name
Hyperlink in a new window Hyperlink Right Left underline italic bold Bulleted List Ordered List Face1 Face2 Face3 Face4 Face5 Face6
Your comment

You comment was recieved and soon will be published.
In posting comments, I agree to abide by the Terms of Use
Globes encourages lively and frank debate, but posts that the editors consider merely abusive or otherwise inappropriate will be removed. Report inappropriate content
Thank you for posting your comment, which will be reviewed for publication.
Loading Comments...load
Load more comments
Twitter Facebook Linkedin RSS Newsletters גלובס Capital  Markets Conference 2017