Tiny Love was the largest source of profit for the Shilav baby products and accessories retail chain.
Baby products and accessories retail chain Shilav has sold toy manufacturing company Tiny Love for $40-50 million to a US toy firm. Tiny Love was considered the main and largest source of profit for the Shilav chain, which is owned by Shoshi and Itzik Oren, and it recorded especially high profits over the past year. Tiny Love's products are not manufactured in Israel but in China.
The Orens set up the Shilav chain in 1974 to provide all birth, baby and toddler products under one roof. It is the largest and leading such chain in Israel today with 50 stores throughout the country. In 2010, the Orens tried to sell the chain for NIS 175 million but there were no takers.
Published by Globes [online], Israel business news - www.globes-online.com - on December 25, 2013
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