Community management platform Mobilize has raised $1.2 million in seed funding. The financing round was led by Hillsven Capital, with participation from UpWest Labs and Eddy Shalev. The proceeds will be used to grow the team, accelerate product development, and continue supporting the company’s beta customers.
In recent years, there has been a major shift in how businesses work, build, and depend on external communities to succeed - from sharing economy companies and their thousands of freelancers, to two-sided marketplaces, to developer relations programs. Mobilize, which is based in San Francisco and Tel Aviv, has developed a comprehensive solution to help businesses effectively engage, rally and coordinate these key external stakeholders.
Mobilize Co-Founder and CEO Sharon Savariego said, “We see our work at Mobilize as a monumental opportunity to offer the first solution that targets a new kind of community. While most of the solutions out there revolve around customer management or internal team collaboration, there is a serious need for a solution to help in mobilizing and engaging external freelancers, participants, contributors, and stakeholders who are close to a company and key to that company’s success."
Mobilize introduced its platform in private beta earlier this year, and has already added customers such as Google, Uber and Intuit, among many others. The company is now working closely with these beta customers to prepare the platform for a public launch in 2015. During its beta, the platform has proven to be extremely effective, increasing engagement and retention for its customers’ communities.
Published by Globes [online], Israel business news - www.globes-online.com - on November 26, 2014
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