Enterprise gamification developer GamEffective has raised $3 million in its series A round of financing. The investment round was led by Verint Systems Inc. (Nasdaq: VRNT), with the participation of existing investors including 2B Angels and Shaked Ventures, Lipman, Chomski and others. The company’s seed round was led by 2B Angels and Shaked Ventures.
Based in Ramat Hasharon, GamEffective offers a comprehensive gamification platform to support sales, customer service, social collaboration and employee training and elearning. The company is focused on the enterprise, and its platform uses game mechanics and game rules to grow employee engagement. GamEffective goes beyond badges or leaderboards and uses rich game narratives to give employees clear calls to action that encourage on the job mastery and leave lasting organizational change, reflecting corporate objectives and performance goals.
GamEffective founder and CEO Gal Rimon said, “Gamification will become a staple of enterprise software UX, transforming corporate performance management and how goals and objectives are set and measured. ‘Game rules’ can direct employees to the right behaviors and cue them in rich, non-simplistic ways. This is the future of setting corporate and personal goals in the workplace. We are seeing an enormous interest in gamification of enterprise apps, our typical implementations leave lasting performance changes in organizational behavior."
Verint senior VP product strategy Oren Stern said, “Gamification is an important technology for the enterprise and further complements Verint’s customer engagement optimization portfolio of solutions."
Published by Globes [online], Israel business news - www.globes-online.com - on April 20, 2015
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