Guy Meyohas's new Porsche showroom will be in the Herzliya Pituah industrial zone.
A deal is scheduled for signing shortly to transfer the Israeli import franchise for Porsche from the Automotive Equipment Group to a new company owned by businessman Guy Meyohas. The price of the deal, which was favored by Porsche, is estimated in the tens of millions of shekels.
As part of the preparations for the re-launching of the brand in Israel, the new importer is currently finishing the construction of a new central showroom for Porsche in the Herzliya Pituah industrial zone, next to the agencies for Mercedes Benz and Audi. A new garage has also been built, and a services system assembled according to the standards of Porsche Europe. The new display hall will replace the main Porsche agency in the Petah Tikva area.
In the framework of the brand's renewed launch, the new importer is expected to adopt an aggressive pricing policy, with a price, after discounts, similar to the prevailing price for most luxury brands. The company is also expected to market new and cheaper basic models that will extend the brand's customers to a lower market segment, in addition to the existing luxury sports models.
Published by Globes [online], Israel business news - www.globes-online.com - on November 12, 2015
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