Burgeranch and Cofix announced a new initiative on Wednesday to build specialized Cofix branches adjacent to the fast food chain’s outlets, mere days ahead of the re-launch of Burger King Israel,
The “Ranch Cofix” venture will offer Burgeranch customers a selection of coffee, baked goods, beverages, and a limited selection of dairy sandwiches for NIS 5.
Yuval Orgad, one of Burgeranch’s owners, said: “The new ties between Burgeranch and Cofix are the ideal solution for families our target audience who will now enjoy a wider-range of options during their time at the mall, with the best prices under one roof.”
“Ranch Cofix” is initially intended for Burgeranch branches operated by franchisees. The new solution offers the ideal entry for those seeking to start a new franchise the “Ranch Cofix” deal allows them to be competitive by offering both food and beverages to mall goers.
Cofix CEO Haim Aharon said, “This strategic cooperation could lead to more “Cofix” branches opening in malls, expanding our target audience.”
Burgeranch currently runs more than 70 branches; Cofix has spread to 114 locations across the country.
Published by Globes [online], Israel business news - www.globes-online.com - on January 28, 2016
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