Mobile telephone company Golan Telecom Ltd. lost 5,372 subscribers in November. Despite the company's aggressive bargains and expressions of optimism about its future, subscribers are still abandoning it, a fact of which those interested in acquiring the company are aware. 22,758 subscribers left Golan Telecom in November, compared with 17,386 new subscribers.
HOT Mobile Ltd., on the other hand, is continuing its dominance in the market, gaining a net 6,387 subscribers in November, with twice as many new subscribers as Golan Telecom. In the competition between the two companies, the public clearly tends to prefer HOT Mobile, although both are conducting aggressive marketing campaigns.
Among the veteran cellular operators, Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR) is continuing its conservative policy in recruiting new subscribers, while striving to hold on to its existing subscribers. In the bottom line, there are few differences in the final numbers, although Pelephone Communications Ltd. stood out by losing more subscribers than Partner and Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL). Like Cellcom, Pelephone recruited 49,000 subscribers, but lost a net 1,831 subscribers, compared with 423 for Partner and 790 for Cellcom.
Among the virtual operators, Telzar continued its surprising success by recruiting a net 2,481 subscribers, while Rami Levy Cellular lost a net 182 subscribers.
Published by Globes [online], Israel business news - www.globes-online.com - on December 1, 2016
© Copyright of Globes Publisher Itonut (1983) Ltd. 2016