Apply Mobile jumps on Barcelona keyboard app deal

Barcelona
Barcelona

Apply will distribute the official branded smartphone keyboard for the soccer club.

Apply Advanced Mobile Technologies Ltd. (TASE: APLY) was the focus of major attention on the Tel Aviv stock Exchange (TASE) after reporting that it has developed the official smartphone keyboard app for Barcelona FC.

The company, controlled by Noam Lanir, which develops marketing and distribution channels for mobile applications, has signed a 37-month agreement to launch and distribute a branded keyboard in various languages for the soccer club. The two parties will share revenue generated by purchases by users and ads on the app.

As part of the agreement, Barcelona will undertake a range of marketing and promotional endeavors for the app including ads on Facebook, Twitter, Google Plus, YouTube, on the club's website and through its cooperation with Nike.

Apply believes that the launch of the new app will have a substantial impact on the growing number of downloads of its branded keyboards.

The company's share price was up 6.5% in early afternoon trading to NIS 10.18.

Published by Globes [online], Israel business news - www.globes-online.com - on January 27, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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