Content discovery co Curiyo raises $1.9m

The Jerusalem-based company has launched Curiyo for publishers with "USA TODAY."

Jerusalem-based Curiyo has raised a $1.9 million seed round from investors including OurCrowd, Cedar Fund, Morton Meyerson of 2M, Kima Ventures, Tom Glocer, Gigi Levy, JumpSpeed Ventures, and other private investors. Curiyo is a content discovery and curation tool which helps publishers increase user retention and add a layer of content in context without users leaving the page.

Curiyo was founded by Bob Rosenschein and is his first venture following the sale of Answers.com to AFCV Holdings for $127 Million in 2011.

At the same time the company has launched Curiyo for publishers with "USA TODAY," initially in the Life section. Curiyo is available in multiple new forms: downloadable browser extension, mobile app for Android, WordPress plugin, and a 1-line JavaScript package for publishers. Once integrated, users can click on selected words for which they want additional context. Curiyo curates rich relevant content for that word from across the web, including background, pictures, video, news, up-to-the-minute social search and more.

USA TODAY president and publisher Larry Kramer said, "Web publishers are looking for new ways to curate content to retain consumers' attention. Curiyo creates a new information discovery paradigm and does it beautifully as well. We are excited to launch Curiyo and are already seeing positive results on USA TODAY."

Rosenschein said, "We have created a new platform for curation and discovery. Our goal is to deliver the most compelling content in one place, in a simpler user experience, and with the least amount of hassle."

The company also announced the appointment of Tom Glocer to its advisory board. He is the former CEO of Thomson-Reuters and currently serves on the boards of directors of Morgan-Stanley and Merck.

Published by Globes [online], Israel business news - www.globes-online.com - on June 29, 2014

© Copyright of Globes Publisher Itonut (1983) Ltd. 2014

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