Content recommendation co Taboola expands MSN deal

Adam Singolda

The Israeli company has signed a strategic deal with Microsoft to expand content discovery on MSN worldwide.

Israeli content recommendation company Taboola has signed a strategic deal with Microsoft Corp. (NASDAQ: MSFT) to further expand content discovery on MSN worldwide. Taboola-powered sponsored content recommendations and native content ads are already seamlessly integrated into MSN's desktop and mobile sites across 28 global markets (including the US, Canada, United Kingdom, France, Italy, Germany, India, Australia and Brazil) in nine languages, with rollout plans to reach a total of 50 international markets fully localized in 24 different languages.

The core aspects of the cross-platform business relationship focus on audience development, engagement, and monetization for MSN.com by leveraging Taboola's sophisticated predictive technology, and span all page types and placements including homepage, article, video, and photo gallery.

Microsoft has also deployed Taboola's Full Page Personalization technology on the MSN.com US site, utilizing advanced data segmentation to create a fully customized, high-quality user experience for MSN visitors.

Taboola's predictive technology functions as a search engine in reverse. Rather than users inputting keywords to find information, Taboola powers the content to find specific users around the web after analyzing hundreds of real-time signals (including user content consumption, device, geography, context, referral source, social media trends, and more).

Taboola founder and CEO Adam Singolda said, "Microsoft sets the standard for delivery of premium content and productivity tools. We look forward to working with the MSN team on driving audience growth, engagement and exciting monetization."

Published by Globes [online], Israel business news - www.globes-online.com - on January 14, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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Adam Singolda
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