Custom animation platform provider Toonimo has raised $2.5 million. Tuvia Barak of Lux Partners led the financing.
The financing round comes as Toonimo launches the first platform to enable websites to easily add custom, onsite animations to actively guide their website visitor using behavior-based triggers.
Toonimo's multi-media platform enables marketers to create tailored, onsite animations to help websites engage, guide and convert their website visitors. The platform lets marketers create and position the animated character on their site, then add scripts that are professionally voiced-over and merged with their animation. Marketers can then set behavior-based triggers and personalization preferences so each site visitor is given the right, onsite animation to meet their navigation and conversion needs - like if they are hesitating, or about to abandon the page.
As web marketers continue to add video to their sites, Toonimo recognizes the need to simplify and measure the impact of those multimedia assets. With Toonimo's platform, businesses can create and launch tailored site animations in as little as 48 hours - saving heavy production costs and removing the overhead associated with outsourced movie production. Toonimo's clients can see the impact their animations are having on key metrics like conversion and engagement using built-in A/B tests.
Toonimo co-founder and CEO Ohad Rozen said, "Toonimo's animation platform gives businesses a simple and effective multimedia toolkit that speaks directly with their visitors. Our clients use our powerful conversion-driven creative to deliver bespoke messaging to their visitors, boosting engagement on the trickiest parts of their sites. With this financing, we are excited to be able to make world-class multimedia capabilities both accessible and customizable for a wide range of website owners - improving their customers' on-site experiences and boosting their business results."
Published by Globes [online], Israel business news - www.globes-online.com - on July 15, 2014
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