Free channels viewing rates up after Channel 2 split

Keshet

Keshet is the leading commercial channel with a 42.6% viewing rate in prime time.

Two months after Israeli television channel Channel 2 was split between Reshet and Keshet, the most prominent development so far has been the increase in viewing of the free-to-air broadcasting channels. In the first ten months of 2017, only two free-to-air commercial broadcast channels and one state broadcast channel operated. During that period, prime time viewing of cable and satellite television overtook viewing of the free-to-air broadcast channels for the first time: 50.6% to 49.4%. In November and December, when another free broadcast channel was added, viewing of the free-to-air broadcast channels spurted to 56.2%.

Keshet is now the leader among the free-to-air commercial channels with an average of 42.6% of viewers during prime time (8:00-11:00 PM), compared with 37.7% for Reshet and 19.7% for Channel 10, owing to its substantial advantage to date in viewing of the identical news broadcasts on Channel 12 and Channel 13.

Published by Globes [online], Israel Business News - www.globes-online.com - on January 1, 2018

© Copyright of Globes Publisher Itonut (1983) Ltd. 2018

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