Israeli baby monitor co Nanit raises $6.6m

Babies Photo: Reuters

Nanit provides sleep reports that measure a babys behavior throughout the night without requiring a wearable component.

Israeli baby-safe smart monitor developer Nanit has raised a $6.6 million seed round of financing, led by Mark Suster at Upfront Ventures with participation from RRE, 645 Ventures, Jacobs Technion-Cornell Institute, Flex, and Jerry Yangs AME Cloud Ventures.

The company has also launched its Baby-Safe smart monitor that uses machine learning to provide sleep insights camera vision. Nanit provides comprehensive sleep reports that measure a babys behavior throughout the night without requiring any kind of wearable component. The camera has been uniquely designed to track and analyze baby sleep patterns using smart algorithms and an elegant design solution with the highest safety standards.

With offices in New York and Ramat Gan, Nani was founded by CEO Assaf Glazer, Tor Ivry, and Andrew Berman.

The need for improved sleep for both parents and babies is clear. On average, parents lose 44 days of sleep during the first year of their babys life and nearly 3 in 10 babies is reported to have problems sleeping at night. Glazer realized the need for a technology to better measure infant sleep while also providing parents with actionable information to not only improve their childs sleep, but their sleep as well.

Glazer said, Like most scientists, Im driven by curiosity. When I had my son 4 years ago, I really wanted to understand his behavior, make sure he was safe and healthy, and be the best parent to him that I could. And if I could get some sleep while accomplishing all of this, even better. Thats what sparked my idea to apply my experience building intelligent cameras to my struggles at home and create the first baby monitor that can help parents truly connect with and understand their kids. Weve added in all of the features that parents like ourselves would want, and weve found that by helping our babies sleep better, we sleep better too.

The Nanit camera will retail for $349, but for a limited time only is available at a discounted price of $279. Nanits analytics subscription model is $10.00 per month, but will be offered at a 50% discount for customers who choose to purchase the one-year package at checkout, for $50 total.

Published by Globes [online], Israel business news - www.globes-online.com - on June 16, 2016

Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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Babies Photo: Reuters
Babies Photo: Reuters
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