Israeli e-gifting solutions co Jifiti raises $3.3m

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Jifitis no-integration gifting solutions offer retailers and brands advanced monetization through innovative gifting services in-store and online.

Israeli e-gifting solutions company Jifiti announced today that it has raised a $3.3 million round from existing investors and the Liberty Israel Venture Fund. Jifitis existing investors include the Schottenstein Store Corporation, Jesselson Investments Ltd., the Simon Property Group and Stephen Milstein, founder of Burlington Coat Factory (acquired by Bain Capital).

Jifitis no-integration gifting solutions offer retailers and brands advanced monetization through innovative gifting services in-store and online. These solutions include a unique ecommerce gift checkout that not only maximizes conversion but generates incremental traffic; a gift market for non-commerce focused sites; and a turn-key gift registry system which is disrupting the gift registry market by allowing any retailer to offer a state-of-the-art gift registry platform with zero integration.

Liberty Israel Venture Fund, LLC, a subsidiary of Liberty Media Corporation (NASDAQ: LMCA, LMCB, LMCK), invests primarily in Israeli technology startup companies. Evite Inc., the global leader in digital event invitations and a subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB, LVNTA and LVNTB), and Jifiti, recently launched a strategic partnership enabling users to send gifts directly from the Evite platform.

Jifiti and Evites partnership is positioning Evite as a new leader in digital gifting, in addition to event invitations and event planning tools. By implementing Jifitis gifting technology, Evite users can send e-gifts from leading retailers directly from an event invitation or the Evite Instant Gifts page.

The funds raised in this round will fuel Jifitis growth and allow for the expansion of its teams in the US and Israel along with additional partnerships with leading retailers and platforms.

Jifitis gifting solutions have been implemented by clients such as IKEA, DreamWorks Animation, Sears and Evite.com. Gifting partners include over a hundred leading retailers including Barnes & Noble, Land of Nod, Brookstone, Nike, Toys R Us, DSW, GameStop, Gap and Amazon.

Motti Lichtenstein of the Liberty Israel Venture Fund, and Jonathan Schottenstein, CEO of Value City Furniture, a Schottenstein Store Corporation retailer, will be joining the Jifiti board.

Jifiti cofounder and CEO Yaacov Martin said, We have much more in the pipeline and we all see a bright future in our innovative gifting solutions. We realized immediately that we have a shared vision with the leadership team at Evite to offer frictionless gifting to users directly on an Evite invitation or any of Evites event planning tools.

Published by Globes [online], Israel business news - www.globes-online.com - on October 27, 2015

Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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