The Ra'anana based startup has expanded its customer base to include global brands such as eBay, Pfizer, Google and Hotels Combined.
Israeli startup Moburst, which serves as a marketing agency for mobile applications, has closed a $1.6 million financing round. Since its founding in 2013, the Ra'anana based company has raised $2.4 million. The company has over 50 employees and the main investors are Elevator fund and German mobile banking app CentralWay.
Over the past year, Moburst has expanded its customer base to include huge global brands such as eBay, Pfizer, Google and Hotels Combined. "These join a long list of companies that includes Fattal, Leumicard, taxi app Gett and more," the company said.
Moburst CEO and co-founder Gilad Bechar said, “Marketing agencies in the market today fail to answer the needs of their clients in the mobile arena, and this creates ‘the perfect storm’ for the aggressive growth of the company which grew 520% in 2015. The current climate in the industry demands smart integration of technological advancement and an in-depth understanding of the app store algorithms in order to bring significant results and a positive ROI in the age of mobile.”
Published by Globes [online], Israel business news - www.globes-online.com - on June 20, 2016
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