Online seller profiling company eRated, today announced that it has closed a $1.7 million seed round led by Spinach Angels. Also participating in the round are Techstars and leading UK angel investors.
With the funding, eRated will accelerate delivery of its online profiling solution for online marketplace users, establishing a unified, holistic user profile comprised of validated web data from hundreds of repositories.
eRated's solution enables marketplaces and classifieds to leverage existing web profiles, building their online businesses faster and more profitably. To date, eRated profile more online sellers by evaluating web-wide parameters like their sales performance, customer satisfaction (reviews & ratings) and their social graph. The solution cuts out inefficiencies onboarding and verifying new sellers, and provides unparalleled abilities to monitor and optimize sellers' performance through external data. eRated's universal profiling has helped 17 online marketplaces sellers boost sales an average of 56% per profile - including global marketplaces such as TripDa. eRated creates a holistic online seller profile by importing scattered seller details, integrating them and presenting a unified, weighted, validated profile.
eRated cofounder and CEO Boaz Cohen said, "The funding will enable us to deepen our holistic, smart-analytics approach to understanding seller's web-wide profiles. Our marketplace partners are unlocking increased sales from day one.They are excited by eRated's ability to understand a customer's full profile and convert those scattered facts into improved seller's life time value and sales."
Published by Globes [online], Israel business news - www.globes-online.com - on January 19, 2016
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