Israeli startup FORTVISION has completed a $2.5 million financing round from private US investors. Previously, in its seed round, the company raised money from Wix.com Ltd. (Nasdaq: WIX) VP customer solutions Elad Eran.
Founded in 2015, FORTVISION enables website owners to install a content balloon that is added to the site. The service is designed to improve screen usage, mainly for mobile phone surfing, and to bolster surfers' involvement.
FORTVISION's platform also enables websites to "host" other websites. While surfing a news website, for example, a surfer can click on an icon of a pizza and be exposed to content from a pizza manufacturer, without leaving the original website. The company's vision is to become the "AirBnB of websites."
CEO Raanan Eran founded FORTVISION, which is located in the Tel Aviv Port. The company says that it is growing rapidly and providing services to dozens of customers around the world.
Commenting on the financing round, Eran said, "Many content sales websites are trying to use the social networks to attract surfers. Our solution brings the social network to them, and enables surfers or businesses to promote their content in a special way and in a new space on the apps. Over the coming year, the company will recruit more employees, mainly in Israel.
Published by Globes [online], Israel business news - www.globes-online.com - on June 9, 2016
© Copyright of Globes Publisher Itonut (1983) Ltd. 2016