Israeli screen enhancement co FORTVISION raises $2.5m


The company enables web surfers to view content without leaving the website they are on.

Israeli startup FORTVISION has completed a $2.5 million financing round from private US investors. Previously, in its seed round, the company raised money from Ltd. (Nasdaq: WIX) VP customer solutions Elad Eran.

Founded in 2015, FORTVISION enables website owners to install a content balloon that is added to the site. The service is designed to improve screen usage, mainly for mobile phone surfing, and to bolster surfers' involvement.

FORTVISION's platform also enables websites to "host" other websites. While surfing a news website, for example, a surfer can click on an icon of a pizza and be exposed to content from a pizza manufacturer, without leaving the original website. The company's vision is to become the "AirBnB of websites."

CEO Raanan Eran founded FORTVISION, which is located in the Tel Aviv Port. The company says that it is growing rapidly and providing services to dozens of customers around the world.

Commenting on the financing round, Eran said, "Many content sales websites are trying to use the social networks to attract surfers. Our solution brings the social network to them, and enables surfers or businesses to promote their content in a special way and in a new space on the apps. Over the coming year, the company will recruit more employees, mainly in Israel.

Published by Globes [online], Israel business news - - on June 9, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

View comments in rows
Update by email about comments talkback
Your name
Please insert your name
Hyperlink in a new window Hyperlink Right Left underline italic bold Bulleted List Ordered List Face1 Face2 Face3 Face4 Face5 Face6
Your comment

You comment was recieved and soon will be published.
In posting comments, I agree to abide by the Terms of Use
Globes encourages lively and frank debate, but posts that the editors consider merely abusive or otherwise inappropriate will be removed. Report inappropriate content
Thank you for posting your comment, which will be reviewed for publication.
Loading Comments...load
Load more comments
Twitter Facebook Linkedin RSS Newsletters גלובס MAD Conference 2017