Mobile customer acquisition co YouAppi raises $13.1m

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The Israeli company will use the funding to accelerate growth in China, Japan and other markets.

Israeli data-driven mobile customer acquisition startup YouAppi has raised a $13.1 million in a Series B financing round. The investors participating in this round are Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.

Based in Ra'anana, the company was founded in 2012 by CEO Moshe Vaknin and CTO Ofer Garnett and has raised $18.1 million to date. YouAppi has 50 employees of whom 23 are in Israel and the others in its offices in New York, San Francisco, London, Berlin and Beijing.

The startup's growth has been driven by the scale of reaching 1.5 billion global mobile profiles accessing 3,500 mobile apps and sites - including The New York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber - in 200 countries via 100 billion impressions monthly.

Vaknin said, "Despite being in a competitive market, closing a B round which increases the investment by more than 300% from our last round, is proof of the efficacy of YouAppi's technology and team, which is enabling 450 leading global advertisers to secure profitable users around the world. The funding will be used to accelerate growth in China, Japan and other growth markets."

The money raised in this funding round is earmarked for global expansion, moving the company's headquarters to San Francisco, and to continue enhancing YouAppi's innovative OneRun. YouAppi plans focusing on China, Japan and other Asian markets bringing its proprietary technology, based on post-install events, to more app marketers including Baidu & UC Union (Alibaba Mobile Business Group)

YouAppi combines the power of machine learning with proprietary predictive algorithms, enabling the world's leading apps to find the right customers at the right conversion price across countries and verticals, based on post-install event analytics. The company's OneRun platform conducts real-time multi variant analysis to understand the KPIs for each app. This is facilitated by the ongoing management of campaigns that deliver mobile app recommendations while analyzing over 250 terabytes of data daily. YouAppi drives customer acquisition via 15,000 campaigns for 450 leading advertisers, offering one single point to streamline mobile media buying.

Before closing this round, YouAppi proved the efficacy of its offering in Asia already working with Baidu, UC Union (Alibaba Mobile Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco, as well as global YouAppi clients. Chinese revenue is expected to double in 2016 from 10% to 20% of YouAppi's global revenue.

"YouAppi's mobile user acquisition technology is delivering cost-effective leads for Baidu's international apps," said Richard Lee, director of International Business Development at Baidu's Global Business Unit. "We invested in YouAppi because of the strong performance results for the company's mobile user acquisition technology," said Jin Shanghao, Venture Partner, Hawk Ventures. "What really impressed me about YouAppi's technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app's marketing team. Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps." "We invested in YouAppi because we were impressed with the company's team, technology and their ability to manage mobile user acquisition on a truly global basis, even for Japanese Apps in the Japanese market," said Takashi Kato, Venture Partner, Global Brain.

Published by Globes [online], Israel business news - www.globes-online.com - on February 17, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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