The monopoly of GetTaxi, which has changed its name to Gett, in ordering taxi-cabs may be at risk. The Rider app, launched only last week, is already reporting cooperation with drivers on a scale reminiscent of Gett.
The significant difference with Rider lies in cooperation with taxi stations, which up until now have been kept out of the picture, and whose business suffered from Gett's entry in to the field. This cooperation has provides Rider with a relative broad deployment of cabs, which should ensure more competition in the sector. 4,500 drivers are already using the new app.
Rider is also good news for drivers, who will pay commissions of NIS 3.50 per fare up to a monthly maximum of NIS 350. This means that a driver carrying more than 100 fares a month pays no commission starting with the 101st fare.
For customers ordering taxis, Rider allows payment of fares by credit card directly to the driver even in the taxi itself, without typing in the credit particulars into the application in advance. Those typing their credit particulars into Rider's system in advance will enjoy a NIS 10 discount that can be accumulated.
Rider claims that the algorithm in its application should give it an advantage in the time it takes the taxi to reach the customer. Competition is created in the form of a tender for each person ordering a cab, and the algorithm calculates the response times of the drivers for an order, together with the distance from the party ordering the cab. If no nearby driver is found, the application makes to possible to automatically call the nearest taxi stand.
Published by Globes [online], Israel business news - www.globes-online.com - on January 21, 2016
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