Taiwan's General Mobile Corporation (GMobi) has acquired Israeli mobile ad company MassiveImpact. No financial details were disclosed, but market sources believe the acquisition was for several tens of millions of dollars.
Founded in 2005, MassiveImpact is a leading performance advertising platform specializing in social media promotion of mobile applications, which has raised $9.3 million and has 80 employees.
MassiveImpact reaches over 1 billion users in 190 countries, with blue chip clientele including leading tech, retail and gaming brands Gameloft, Citibank, AIA, Tencent, and Baidu, among others. The acquisition of MassiveImpact will complement existing mobile technology services provided by GMobi such as Firmware-Over-The-Air (FOTA) updates, secure mobile payments, and mobile advertising.
The new, all-inclusive mobile ad platform utilizes advanced ad conversion metrics to gain increased user discovery and enhance sales capabilities. For GMobi customers, the MassiveImpact acquisition means greater value via optimized targeting, content delivery, and end user experiences through the company's Real Time Performance (RTP) platform.
MassiveImpact founder and CEO Sephi Shapira, "The acquisition will add our strength and experience with social platforms to GMobi's existing marketing campaigns and put GMobi in a highly competitive position in the mobile advertising industry."
Published by Globes [online], Israel business news - www.globes-online.com - on August 24, 2016
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