In writing Enable, I typically try to think of a catchy or hard-hitting title that will catch the readers’ eye and make them want to read more. Today, I don’t have to do this, as the site I am covering has its own attention grabbing title and slogan.

PsychoTactics provides a vast amount of free information specifically designed to teach how the marketing brain works and how to harness its immense potential to make your business generate greater revenues.

The site states that it provides you with the opportunity to learn the psychology behind what makes your customer's brain tick and use this information to keep them stuck to you like glue.

The site claims that its methodology is derived from a thought system based on five thousand years of tried and tested methods. PsychoTactics believes that our brains are hardwired with information that hasn't changed throughout the millennia and that we can use that same psychology in business.

The following are highlights of some of the articles that are provided for free.

Harness the Psychological Power of '3' Learn how to improve your communication by tapping the deeply embedded psyche of humans.

Can You Convert Your Marketing into a Religion? Some brands of religion can breed fanatics. If it works for the fervent, why not make it work for your product or service?

Is Nature a Marketing Guru? Does Technology really rule or do natural instincts take over. Don’t fight Mamma Nature.

How to Commit Brand Suicide It is easy to commit brand suicide and this article shows you how. Read and learn what not to do.

Never Trust a 'Silent' Customer Learn why getting complaints is like winning the lottery and how to make your complaining clients one of your biggest assets

Who is your real competition? Read this to learn how to determine who you real competitors are and how to position yourself against them

While the articles provided for free provide a lot of added value, the site has some faults one of which may have ramifications for Israel. I tried to register for PsychoTactics’ free newsletter and noticed that Israel was not in the list of countries provided. In any event, the registration did not work regardless of which country was selected (I chose Iran, Algeria, Belarus and the good ole USA). This also prevented me from receiving a free e-book entitled: "Scientific Advertising - Explore an incredible journey into the universe of precise advertising psychology".

I emailed the site and informed them and will keep Enable readers posted regarding the PsychoTactics's reply to all of the above.

Published by Globes [online] - www.globes.co.il - on 19 December 2002

Michael Neuvirth is the CEO of IPbanking, a company that uses creative and conventional techniques to help inventors, early stage entities and mature companies maximize the value of their Intellectual Property. He has over 15 years of experience in the high-tech business arena as an Intellectual Property Attorney, Entrepreneur, CEO, VP Marketing, Investor and Strategic Advisor to numerous companies. He has developed business and strategic plans that have helped a wide-spectrum of high-tech companies raise the investment they needed. Michael is a member of Phi Beta Kappa. You are welcome to email Michael with any questions you may have about Enable.