Dov Moran reveals details of secret start-up

Modu is developing a mobile phone application that can be linked to any computer via a USB port.

Dov Moran's secret start-up Modu Ltd., called InFone until a few weeks ago, has begun to dispel the cloak of fog concealing its activity. As reports circulate that company is planning to participate in the GSMA Mobile World exhibition in Barcelona in a few weeks, it unveiled a video clip on its website detailed the mysterious product.

"TechCrunch" reports that Modu is developing a mobile phone application that can be linked to any computer via a USB port. The significance you can figure out for yourselves.

Moran founded Modu in January 2007, shortly after selling flash memory developer msystems to SanDisk Corporation (Nasdaq:SNDK) for $1.6 billion. Flash memory will play a significant role in the new device, too. Modu combines memory that interfaces with any computer device to which it is attached, transferring all its accumulated memory, including contacts and media files.

Modu's video clip is part of the company's PR campaign and teasing, following last month's media presentation about the company's founding. The presentation said that the Kfar Saba-based company has 100 employees, and has raised $20 million from Genesis Partners, Gemini Israel Funds, and SanDisk.

Moran has said in the past that he wants to turn Modu into a company that will have $1 billion in sales in five years.

Published by Globes [online], Israel business news - www.globes-online.com - on January 22, 2008

© Copyright of Globes Publisher Itonut (1983) Ltd. 2008

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