Microsoft founder and chairman Bill Gates is one of a number of executives of top global companies that appear in a promotional film produced by the Ministry of Industry, Trade and Labor. In the film, Gates praises “Israel’s unique human capital” in four languages - English, French, Chinese and Spanish.
The Ministry has pinned considerable hopes on the promotional film, which it is distributing to the country’s commercial attaches across the globe. Also taking part in the video are senior executives from Intel, Oracle, and HP, Cisco, General Electric and other companies, who talk about their success of their investments in Israel.
The film, part of which has already been disclosed but has not been used extensively in image promotion, was presented last week at a conference of commercial attaches who were in Israel for the event. Described by the Industry and Trade Ministry as “a key tool in the promotion of Israel’s economy,” the film is intended for use by commercial attaches and the Israeli business community.
Published by Globes [online], Israel business news - www.globes.co.il - on December 24, 2006
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