The number of web users in Israel is approaching 4 million.
Video sharing site YouTube has overtaken local portal Tapuz as the most popular user-generated content site, reveals a survey by TNS/Teleseker for August. The survey found that YouTube came seventh with a weekly exposure rate of 26.9% compared with 25.4% in July. Tapuz fell to eighth place with 26.6% weekly exposure rate compared with 26.6% in July. However, Tapuz's video sharing site, Tapuz Flix, rose from 9.5% in July to 10.5% in August. Most sites saw an increase in surfers compared with September 2006. The TNS survey attributes this to the increasing popularity of surfing itself. The number of people aged 13 and over who used the Internet in September 2006 totaled an estimated 3.7 million, compared with the current 3.9 million.
The top three sites in Israel remained unchanged. Google Inc. (Nasdaq: GOOG) came top with an exposure rate of 87.8%, followed by Walla Communications Ltd. (TASE: WALA), down slightly to 71% from 72.8% in July, and Ynet in third place with 55.7%, down from 60.2%.
Published by Globes [online], Israel business news - www.globes.co.il - on September 10, 2007
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