A mobile music site will cost NIS 3.5 million.
Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) has launched a mobile music site at a cost of NIS 3.5 million. The site has four sections: a mobile recording studio; a content experience site where it is possible to create and download ringtones and videotones; a concept store for gadgets; and a karaoke site where recordings can be made and downloaded.
The recording studio targets young audiences, and not necessarily only in Israel. The idea is to market a user experience similar to pop-up stores.
The traveling display will be set up in major cities as it moves across Israel.
Published by Globes [online], Israel business news - www.globes-online.com - on July 23, 2008
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