Bottled water sales fell in November despite the unseasonably hot weather.
Bottled water sales data of Nielsen Ratings obtained by "Globes" suggests that Israelis are switching back to tap water. Bottled water sales in November 2008 fell 16% in volume and 15% in financial terms compared with November 2007, despite higher prices.
The drop in sales was despite the unseasonably hot weather in November, clearly indicating that the inclement economic climate was the reason.
Bottled water sales totaled NIS 20.4 million in November, down from NIS 24 million in November 2007. After two years of steady growth, sales of natural spring water fell by 29% to NIS 3.1 million in November from NIS 4.4 million in November 2007.
All three leading bottled water brands - Eden Springs Ltd. (Maayanot Eden) (TASE: MEYD), Neviot - Nature of Galilee Ltd. (TASE: NVIO), and Ein Gedi Mineral Water Ltd. - saw sales slump.
Published by Globes [online], Israel business news - www.globes-online.com - on December 21, 2008
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