The investment by ad agency Adler Chomsky is in cash and services, such as product marketing and development.
Sources inform ''Globes'' that online dominoes company Play4Skill Ltd. has raised $400,000 from advertising agency Adler Chomsky. The investment is in cash and services, such as product marketing and development.
Play4Skill managing director Vladi Bergman and VP business development Elchai Granot founded the company in 2007. The company develops, markets, and manages an interactive platform for online games of skill, including the Domino Stars brand. The platform enables players from around the world to play dominoes online on a 3D interface that stimulates actual game boards.
Gad Zeevi controls the company, after investing $2.1 million in it in 2009.
Play4Skill's business model is based on fee games that include on-site advertising, as well as games for pay. The company is developing an additional B2B business model to license its products to portals and online games sites.
Published by Globes [online], Israel business news - www.globes-online.com - on June 3, 2010
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