Website developer Wix to sponsor tennis star Shahar Peer

Wix CEO Avishai Avrahami: Shahar is a great tennis hope whose success reminds all of us what a sense of Israeli pride is.

Israeli website developer Wix Inc. has signed a sponsorship deal with Israeli tennis star Shahar Peer . The agreement allows Wix to use Peer's image to recruit employees and customers. In exchange, Peer will raise her identification with Wix in public appearances that will bear the Wix logo. Wix will also build Peer's official website.

Wix has four million users worldwide. It has developed an interface that enables users to quickly build a flash website at no cost and without the need for technical know-how.

Wix CEO Avishai Avrahami said, "Wix is please to participate in Peer's success. Shahar is a great tennis hope whose success reminds all of us what a sense of Israeli pride is."

The deal is Peer's first major sponsorship since her three-year deal with Apax Partners expired in January. Other sponsors are Reeboks and racket manufacturer Prince.

Published by Globes [online], Israel business news - www.globes-online.com - on June 3, 2010

© Copyright of Globes Publisher Itonut (1983) Ltd. 2010

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