After decades, "Yediot" no longer top newspaper
Sheldon Adelson's freesheet "Israel Today" has overtaken "Yediot Ahronot" in daily exposure.
Although "Israel Today" tops "Yediot Ahronot", the difference is statistically insignificant; in practical terms, the two papers are tied. However, from the perspective of the 12-month exposure rate, "Yediot Ahronot" is still Israel's largest paper, with an exposure of 34.3%, compared with 30.4% for "Israel Today".
Both papers' exposure rate was higher than in the first half of 2009, when "Yediot Ahronot's" exposure rate was 34.2% and "Israel Today's" was 26.9%.
The "Yediot Ahronot" Friday edition is also keeping its dominance, with a 12-month exposure rate of 46%. Following the launch of "Israel Today's" Friday edition, which TGI measured for the first time in its survey for the first half, it has an exposure rate of 25.7%. The exposure rate of "Yediot Ahronot's" Friday edition fell to 43.7% in the first half of the year.
The exposure rate of "Ma'ariv's" Friday edition fell to 16.1% in the first half from 18.2% in the first half of 2009, and the exposure rate of "Haaretz's" Friday edition fell to 7.4% in the first half.
Among the financial press, "Globes" increased its exposure rate to 4% in the first half of the year from 3.9% in the first half of 2009, while "TheMarker's" exposure rate declined to 7.4% from 8.1%.
Published by Globes [online], Israel business news - www.globes-online.com - on July 28, 2010
© Copyright of Globes Publisher Itonut (1983) Ltd. 2010
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