Mobile ad co Inneractive raises $2.3m

Evergreen Venture Partners invested in the company's second financing round.

22 August 10 12:14, Tzahi Hoffman

Inneractive Ltd has raised $2.3 million in its second financing round from Evergreen Venture Partners. Inneractive will use proceeds to expand its combined mobile telephone content advertising business..

Inneractive operates an advertising system for managing revenue from the display of ads that combine mobile content applications. The company’s Ad Revenue Acceleration Platform scours ad networks around the globe to ensure that application developers get the highest eCPM and fill rates possible, at any given moment.

Inneractive continually analyzes app traffic, and directs it to the most relevant ad network to maximize developer revenue. The company's goal is to maximize revenue for mobile application developers.

Inneractive CEO Ziv Elul said, "In the past year, we were able to greatly expand out activity in the mobile advertising market, mainly thanks to developers' recognition of the ability of our platform and service to generate high revenue for them from free applications compared with for-pay applications."

Published by Globes [online], Israel business news - www.globes-online.com - on August 22, 2010

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