Israel ranks highest for time spent on social networking sites

comScore reports: Israelis spent about 11 hours on average on social networking sites in April.

This average refers to all internet subscribers in Israel and does not highlight those users who are more active on specific social networking sites, and include a variety of sites, such as Facebook, Twitter, LinkedIn, which leads us to believe that the number of Israelis using these sites is actually much larger than the data reported in the comScore survey.

After Israel, the countries with the highest number of hours were Russia, with 10.3 hours of social networking per visitor per month, followed by Argentina, Philippines and Turkey with 8.4, 7.9 and 7.8 hours respectively. According to results from the TIM survey from April, weekly exposure of Facebook use in Israel grew 5.1%, bringing it up to 73% (second after Google's 89%.)

According to comScore, Israel ranks 37th in the world with respect to the number of users on the biggest social networking site in the world, with 3.4 million users, which is 46% of its population. The total number of users worldwide is close to 700 million, and Facebook CEO Mark Zuckerberg said recently, that it's just a matter of time until the number surpasses the billion people mark.

The US has the highest number of users with 150 million, which is 48% of its population. Indonesia is ranked second with 38 million users, accounting for 15.7% of its population. After that come Britain, Turkey and India.

Published by Globes [online], Israel business news - www.globes-online.com - on June 9, 2011

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