Video application co Viewbix raises $2m

The company's first financing round was led by Canaan Partners and joined by Longfellow Venture Partners.

8 May 12 18:05, Roy Goldenberg

Video application company Viewbix Ltd. has raised $2 million in its first financing round, led by Canaan Partners and joined by Longfellow Venture Partners. Viewbix's easy-to-use platform enables small and medium sized businesses to add user engagement features, apps, and social sharing tools to their video content.

Viewbix CEO Jonathan Stefansky and Hillel Seinfeld founded the company in 2011. The company's video player incorporates apps, such as navigation maps to a business's address, photos, registration forms, and so on. Viewbix works with videos hosted on popular platforms such as YouTube and Facebook, or any self hosted video. It also provides support for a number of popular third-party services including Twitter, Flickr, Skype, Mail Chimp, and Yahoo Weather.

Stefansky said, "There are millions of businesses and organizations worldwide who rely on video content to promote their enterprises. Our technology enables these businesses to radically increase the effectiveness of their videos by turning passive video viewers into customers who take action. Our solution was developed specifically for the huge market of SMBs who feature video content. The recent investment and the support of Canaan Partners and Longfellow Venture Partners enable Viewbix to capitalize on the tremendous market demand we’ve seen."

Published by Globes [online], Israel business news - www.globes-online.com - on May 8, 2012

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