Web analytics marketing co Amadesa acquired by LivePerson

LivePerson CEO Robert LoCascio: Amadesa technology will provide us with sophisticated, machine-learning predictive modeling.

17 May 12 13:07, Globes' correspondent

Customized web marketing company Amadesa Inc. has been acquired by chat and content solutions developer LivePerson Inc. (Nasdaq: LPSN); TASE: LPSN) for cash. The company did not disclose the size the deal.

Amadesa CEO Avi Kedmi founded the company in 2005, and its investors are Carmel Ventures and Gemini Israel Funds. It is headquartered in Chicago and has an R&D center in Ramat Gan. The company provides website multivariate testing and customer targeting solutions to improve online conversions and engagement.

LivePerson CEO Robert LoCascio said, "Amadesa technology will provide us with sophisticated, machine-learning predictive modeling that we can leverage across multiple engagement channels, enhancing our real-time intelligent engagement platform."

Kedmi said, "There's clear value in the market for data intelligence."

New York-based LivePerson dual-listed on the TASE last year, and is included on the Tel Aviv 100 Index.

LivePerson's share price fell 1.8% on the TASE today to NIS 62.85, after falling 0.2% on Nasdaq yesterday to $16.27, giving a market cap of $887 million.

Published by Globes [online], Israel business news - www.globes-online.com - on May 17, 2012

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