Website transaction recording co Clarisite raises $1m
Clarisite's EyeView is a system for recording and retaining customers’ activities and actions on websites.
Clarisite CEO Yoav Schreiber, CTO Yaron Gueta and VP product Hanan Blumstein founded the Petah Tikva-based company in 2009. It has 11 employees.
Clarisite's EyeView is a system for recording and retaining customers’ activities and actions on websites. The company's initial target market is financial websites. The company says that, in contrast to bank documents, which are stored for seven years, and phone calls for transactions on securities, which are recorded, there is no corresponding record of interactions with websites. Websites show customers information that constitutes a basis for their decision on whether to purchase a particular financial product. This information is not retained in company's databases as a part of the purchase process, even though it binds the company.
As Clarisite puts it, "In effect, there is no generic system today that can answer the simplest question: what did a customer see two months ago on a website when he purchased, for example, a short term deposit. Business offers and website content are extremely dynamic and change constantly. Moreover, the content often differs from customer to customer. It's not always possible to rely on the current content to deduce what a customer may have seen or done in the past."
EyeView continuously records all customers' activities on the site for easy viewing at any given moment of what exactly each individual customer has done, as if a video camera had filmed his screen while he was visiting the website. The system can conduct fast and complex searches in many years' worth of recordings. For this purpose, the system compresses data volume to less than 5% of the network traffic. EyeView does not require modifications to existing systems or to the website.
EyeView revolutionizes the world of web transactions, by enabling companies and financial institutions to save online processes in the exact same way that they save record telephone calls and written contracts. Regulators are beginning to require better record-keeping and audit of online activities for the benefit of both companies and consumes
Published by Globes [online], Israel business news - www.globes-online.com - on August 7, 2012
© Copyright of Globes Publisher Itonut (1983) Ltd. 2012.
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