Sensegon, which has developed SenSplit, a technology platform for ad targeting, has raised $1 million in a Series B round of financing. The investment was led by a private US equity fund. Founded by CEO Omer Efrat and CTO Tal Yaari, the company has raised $3 million to date. Existing investors include Capital Point Ltd. (TASE:CPTP).
SenSplit helps advertisers create a more personalized and targeted campaign by using the massive amounts of user generated data on social platforms. SenSplit accurately maps valuable data from multi-layered virtual communication in social networks and creates users' personal, archetypes-based customer profiles. It is a technology platform that uses psycho-social segmentations to create engagement for users, whether for publication or other purposes, but the main goal is that the ad will be tailored to fit the precise personality of the consumer.
Efrat observed that Sensegon's latest financing round comes as Facebook is about to launch its new Graph Search search engine. He said, "Facebook's new step is a technological breakthrough in the speed and complexity of finding information among the vast amount of data on Facebook. Together with the impressive user experience Graph Search will offer surfers, it will significantly increase the quality of technological results SenSplit can provide."
Sensegon is headquartered in the Negev town of Ofakim and has its R&D headquarters in Tel Aviv.
Published by Globes [online], Israel business news - www.globes-online.com - on January 17, 2013
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