Lifestyle blog translation site Webflakes raises $3m

Webflakes has also today launched its website for English readers featuring international lifestyle content from around the globe.

Lifestyle blog translation company Webflakes has closed $3 million in Series A funding from Orens Capital, Genesis Partners and other investors including Audible Inc. founder and CEO Donald R. Katz, eBay CTO and SVP global products Mark Carges, Chegg co-founder Aayush Phumbhra, former Go Daddy CEO Warren Adelman, and former Apax Partners partner and Times Newspapers board member Stephen Grabiner.

Webflakes has also today launched its website for English readers featuring international lifestyle content from around the globe. Webflakes exposes readers to new perspectives from influential international bloggers whose point-of-view reflects their unique cultures. Based on a sleek web-based platform, Webflakes connects international bloggers to a crowd-sourced community of multilingual individuals who utilize their translation skills to remove the language barrier while also raising funds for global charities.

In its first phase, Webflakes features over 60 bloggers from Japan, France, Italy, Spain, Argentina, Switzerland and Peru, who bring their expertise to a variety of lifestyle topics such as fashion, food and dining, wine, travel, relationships, architecture and design. Additional bloggers covering new categories, countries and languages will be added.

Webflakes CEO Nathan Shuchami said, "With Webflakes, passionate worldwide experts and trendsetters can now share their voice with an English speaking audience through the ingenuity of community translations. English readers that are interested in French wine, Italian cuisine, Japanese architecture and the like, can now read local content from the source. We want to create an international community that supports a global cause of liberating highly relevant content from the boundaries of language."

Webflakes said that its translator community is an integral part of the company and encompassing volunteers from around the world that range from professionals to students to language enthusiasts.

In return, Webflakes donates $1 for every 500 words translated and published to a select charity of the translator's choice.

Published by Globes [online], Israel business news - www.globes-online.com - on May 9, 2013

© Copyright of Globes Publisher Itonut (1983) Ltd. 2013

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