Israel’s Crocker Jeans enter US

The company has launched a pilot marketing franchise with an independent Los Angeles chain.

2 June 03 16:40, Vered Sharon-Rivlin

Sources inform “Globes” that Israel’s Crocker Jeans is about to enter the US. The company has launched a pilot marketing franchise with an independent Los Angeles chain. Crocker Jeans earlier entered Hong Kong with a store-within-a-store.

“Globes” recently reported that the Lee-Cooper Jeans Israel franchisee, Concept Fashion Products Marketing, is about to enter the US market under its own brand. Concept Fashion has designed its own collection, and produces the clothes in China.

Crocker Jeans has 14 stores in Israel, plus stores in Romania, Malta, and Hong Kong. The company is considering expanding its brand internationally.

The company’s owners confirmed the report.

Published by Globes [online] - www.globes.co.il - on June 2, 2003