Meirav Oren

Co-Founder and CEO, Versatile Natures

Sector: Machine learning and artificial intelligence in the construction industry

Lady Globes Leading Entrepreneurs 2017 - מירב אורן / צילום: ענבל מרמרי

Personal: Married with two children | BA in economics and management from Ben Gurion University of the Negev, MBA from Tel Aviv University


A system that receives all the data from the construction site and improves decision-making by the manager on the site in real time.


Oren worked at Intel for a decade, and her most recent position was manager of a global group. "Managing people in China isn't like in Israel and Ireland. Intel is an amazing school for management and learning processes. There wasn't a day on which I didn't learn something. I left because I needed freedom to create something new from scratch. There's nothing like the feeling of forming an idea and seeing it applied in practice."

Being an entrepreneur

After Intel, I took a short time off to be a mother, and started a democratic school during this time. I founded the startup in 2016, and one of the first things I did was to get advice from a mentor and register for the MassChallenge international accelerator. We registered, and we even won. The victory gave us a boost and enabled us to continue funding the initial trials and filing the patent."

How it works

"The production floor of construction sites is disorganized and decentralized. There are many suppliers and employees and a lot of noise. It's an assembly line in every respect, and we're capable of studying the process and deriving insights from it. Initially, we created sensors to be put in the most strategic place on the construction site - on the crane, which turns it into something like a control tower. I start gathering information from the field, while at the same time studying the blueprints and the construction program. I break down all the information and analyze it in order to figure out what's going to happen three steps ahead, so that I can issue warnings to the right person."

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An insight that changed my life

"The question is not whether I have perfect materials, or whether I prepared well for a meeting. The question is my ability to bring myself to it, and to what extent I can get others to follow me. The most successful meetings were those for which I was the least prepared."

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