Wednesday, July 12, 2017David InterContinental Hotel, Tel Aviv Registration

Marketing, Media, Advertising and Digital Conference

The transformation of our era is no longer just digital. It is cultural, conceptual and continuously changing the way we communicate, consume and conduct our lives. It changes organizations and their business models, their human capital and their points of contact with consumers. This transformation has far-reaching implications for regulation and ethics as well. Today’s organizations need not only look outwards, at the customer, and learn how to communicate with him using new tools, but rather look primarily inwards, redefine themselves and learn what they need to do to survive in an ever-changing environment.

This year’s MAD Conference will place transformation and its impact on brands at the heart of the discussions:

Is it still possible to look at brands in the traditional way - or need we redefine what a brand is and the place of brands in a changing world? How do we transform an organization? Who takes charge of the organizational transformation process? What processes should be undertaken? And how do technology, data, eCommerce, and trust fit in? Where does corporate responsibility come in? What business models should be adopted? How should regulation change?

These and other questions will be discussed and debated at the 2017 MAD Conference.

The one-day conference is attended by more than 2,000 participants and will host prominent speakers and experts engaged in marketing, branding, innovation, advertising and digital around the world and in Israel, and will serve as a platform for the presentation and implementation of groundbreaking technological ideas.


Michael Frohlich CEO, Europe, Middle East & Africa, Ogilvy
WPP Client Team Leader
Michael Frohlich / צילום:PR

Michael is split between Client leadership for WPP and leading businesses and clients for Ogilvy in EMEA and globally. Both roles focus on growth, operational and strategic excellence and making great work.
Currently, the majority of his time is focused on leading WPPs integrated marketing remit for International Airlines Group (IAG) and particularly British Airways across advertising, media, production, social and other creative services.
Since joining Ogilvy in 2012, Michael has led the successful transformation of Ogilvy units in the UK and then across EMEA. Under his stewardship, the network won awards such as: 2017 EMEA Sabre Campaign of the Year, Cannes Lions, Holmes UK Agency of the Year 2015 and EAME Consultancy of the Year 2014, PRCAs Large Consultancy of the Year in 2013 + 2014 and Michael was named PRCAs Consultancy Head of the Year 2013.
In 2016, Michael contributed to Brand Marketing in The PR Handbook - a text used in multiple academic institutions around the world. In 2014, he was appointed to the International Communications Consultancy Organisation (ICCO) Board of Management.
Previously, Michael was focused on developing brand and communications strategies for some of the worlds largest brands as well as representing former President Gorbachev and his legacy projects.
Michael joined Bell Pottinger in 1996 and then to Shine Communications in 1999. He was appointed as Managing Director in 2001 and helped build a highly successful consumer hot shop. In 2003 he founded Resonate, which grew into a UK top 10, award winning (including Gold Cannes Lion 2009, The Media Guardian Campaign of the Year 2009), consumer communications consultancy and became the Consumer Division of Bell Pottinger in 2007. He then worked across various Chime Plc companies (VCCP, Good Relations, Bell Pottinger) until joining Ogilvy in 2012.
Michael judged the 2014 Young Cannes Lions and the 2010 Cannes Lions and has regularly judged EMEA and global awards.
Michael was recognised as one of the top three “Most Promising Young UK Business Leaders” in the Daily Telegraph Awards.

Michael Frohlich / צילום:PR
Douglas G Rozen Chief Digital & Innovation
Officer OMD


Douglas G Rozen / צילום PR

Doug Rozen leads digital and innovation activities at OMD, the world’s largest, most creative media agency. This includes overseeing dedicated innovation, mobile, social, gaming and VR business units. Every day, he exploits the intersection of technology, creativity and data to provide clients sharper insights, smarter ideas & stronger results. Doug has been recognized for building & leading success digital agencies and has been fortunate to be a part of numerous award-winning industry innovations.

Before OMD, Doug was Chief Innovation Officer & SVP/General Manager of publisher Meredith’s Xcelerated Marketing. There, he ran the mobile & social business, developed new emerging products and led the impressive entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, GSK, Victoria’s Secret, Kia, Chrysler and more.

Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he created and ran the global loyalty provider’s worldwide agency services including creative, digital, media, mobile, social & strategy offerings as well as helped drive the acquisition of Carlson Marketing by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue, Ford and more.

Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Western Union and more.

Doug’s prior experience includes building an intranet for an automotive OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games in the 90s. A goalkeeper from University of Wisconsin, Doug resides in Connecticut with his wife and two kids.

OMD is a global media communications agency. It is a subsidiary of Omnicom Group. OMD has been acknowledged as Most Creative Media Agency by The Gunn Report for Media eight consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2013; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age .

Douglas G Rozen / צילום PR
Eva Barrett Global Head of Brand Marketing Communications at Philips
Eva Barrett / צילום:PR

Eva Barrett is the Global Head of Brand Marketing Communications at Philips. Eva successfully repositioned the Philips brand in 2013 and has gone on to win 2 Cannes Grand Prix and multiple digital, brand and film awards for her award winning content including 'The Breathless Choir'. Eva is passionate about the convergence of creativity, digital and media.

Eva Barrett / צילום:PR
Samantha Bradshaw Oxford University
Samantha Bradshaw / צילום: יח"צ

Samantha is a Researcher on the Computational Propaganda Project at Oxford University. Her doctoral research examines social media as both a tool and shaper of modern warfare. Prior to joining the Oxford community, Samantha worked at the Centre for International Governance Innovation (CIGI), a leading Canadian think-tan. At CIGI, she was a key member of a small team facilitating the Global Commission on Internet Governance (GCIG). Chaired by former Prime Minister of Sweden Carl Bildt, the GCIG was a two-and-a-half-year initiative designed to produce independent and interdisciplinary empirical research to directly inform Internet governance debates and policy.

Samantha Bradshaw / צילום: יח"צ
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Globes Conference

MAD 2017