Doug Rozen leads digital and innovation activities at OMD, the world’s largest, most creative media agency. This includes overseeing dedicated innovation, mobile, social, gaming and VR business units. Every day, he exploits the intersection of technology, creativity and data to provide clients sharper insights, smarter ideas & stronger results. Doug has been recognized for building & leading success digital agencies and has been fortunate to be a part of numerous award-winning industry innovations.
Before OMD, Doug was Chief Innovation Officer & SVP/General Manager of publisher Meredith’s Xcelerated Marketing. There, he ran the mobile & social business, developed new emerging products and led the impressive entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, GSK, Victoria’s Secret, Kia, Chrysler and more.
Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he created and ran the global loyalty provider’s worldwide agency services including creative, digital, media, mobile, social & strategy offerings as well as helped drive the acquisition of Carlson Marketing by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue, Ford and more.
Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Western Union and more.
Doug’s prior experience includes building an intranet for an automotive OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games in the 90s. A goalkeeper from University of Wisconsin, Doug resides in Connecticut with his wife and two kids.
OMD is a global media communications agency. It is a subsidiary of Omnicom Group. OMD has been acknowledged as Most Creative Media Agency by The Gunn Report for Media eight consecutive times; Adweek Global Media Agency of the Year for 2008, 2009, 2011 and 2013; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age .