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SAM

Protection for Internet Of Things products

Founders:

Sivan Rauscher (CEO), Shmuel Chafets, and Eilon Lotem

Investors:

Intel, Blumberg Capital

Founded 2016
Employees 40
Funding $16 M
"Customers expect home appliances to be protected, but they aren't"
Oshrit Gan-El

"Israeli homes have an average of 14 devices connected to the Internet, including devices that people don't even know are connected, such as television sets and converters," says startup SAM Seamless Network cofounder and CEO Sivan Rauscher.

"All of the IoT devices are very vulnerable, and no one's protecting them."

Rauscher says that this is the reason that the startup she leads developed a solution for protection of Internet of Things (IoT) devices through the home network. "You can't keep control of devices that everyone brings home, so we chose to put ourselves on the network - the lowest common denominator. We provide protection for all the devices; you don't have to install anything. Even if you change routers, the installation is automatic," she says.

Before founding SAM, Rauscher was an officer in IDF signals intelligence Unit 8200 and worked at two startups and at information security consultant firm Comsec in London. She founded the company with vice-chairperson Shmuel Chafets and CTO Eilon Lotem. "He's only 27, and the company is built around him. He's been in this sector for over a decade. He had his own company when he was 16, and he worked in it during his army service," Rauscher says about Lotem.

Rauscher relates that when they started, "We chose home WiFi because we were looking for something untouched. There is inflation in companies doing cyber security for enterprises, even just around Rothschild Boulevard. On the other hand, people now buy a product and think that it's protected, but as far as the manufacturer is concerned, it's the user's problem. For example, I've got a robot vacuum cleaner connected to the network and I expect it to be protected, but it isn't."

וות SAM / צילום: שלומי יוסף"

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